AI car buying in India is changing how consumers research vehicles, compare models and make purchase decisions, according to a Google-Kantar study. Artificial intelligence is increasingly becoming part of the car-buying journey, from discovering vehicles to comparing features and prices. The study highlights how digital tools are helping consumers access information more quickly and explore different vehicle options before visiting dealers. AI-powered search and conversational tools can also make it easier for buyers to ask questions and receive personalised information. For automakers, this shift creates new opportunities to understand consumer preferences and provide relevant information at different stages of the purchase journey. India’s growing digital adoption is also influencing how people research products before making major purchases. The use of AI in automotive discovery reflects a wider change in consumer behaviour, with technology playing a larger role in everyday buying decisions.The findings point to a future where AI could become an important part of how Indians choose their next vehicle.
AI Car Buying in India: How Technology Is Changing Auto Choices
