Sridhar Vembu Business Mantra focuses on a skill that technical professionals often overlook: sales. The Zoho founder has advised engineers, scientists and doctors entering entrepreneurship to spend significant time on sales calls and learn to handle rejection. According to Vembu, technical expertise and a strong product are only part of building a successful company. Entrepreneurs also need to convince customers that their ideas or products are worth paying for. He said repeated sales conversations can improve communication skills because founders learn how difficult it can be to explain even a good idea clearly. The experience can also help entrepreneurs better understand and appreciate the role of sales teams. Vembu stressed that every business ultimately needs to sell something to survive. His advice offers a practical lesson for students and young professionals considering entrepreneurship: technical knowledge should be combined with communication, customer understanding and persistence.
Sridhar Vembu Business Mantra: Learn Sales to Build Success
